More and more people are choosing to have their first meal of the day out-of-home; swapping their Weetabix for a “proper” coffee and a full English.

One reason that consumers go out to eat is because they want to experience something that they cannot make for themselves at home. While there will always be a demand for cereal and toast, most people are looking for more indulgent treats like eggs, muffins, waffles, pastries, smoothies, loose leaf tea, as well as the aforementioned “proper” coffees. Hot beverages play a key part of the breakfast ritual.

And then there is brunch: a portmanteau of breakfast and lunch. The term may conjure up images of posh English ladies, china tea cups and dainty sandwiches but brunch is back with a vengeance. For businesses which are open all day, that creates back to back foodselling opportunities.  Just think about it: breakfast > brunch > lunch > afternoon tea > dinner > repeat. It’s another example of consumers desire for indulgence. And the food and drink served shouldn’t just taste delish, it needs to have strong visual appeal and be “Instagram-worthy” - #foodporn!

Although people are looking for indulgence, they are also watching their waistlines which means there is a growing consumer interest in fresh, natural and organic products which are locally produced. Did you know that avocados now outsell oranges in the UK? Consumers want sugar-free, gluten-free and fat-free options. Offering healthier choices on your menu such as loose leaf tea, decaff coffee and sugar-free syrups will keep your more health-conscious consumers coming back.

 

Breakfast is the most important meal of the day infographic

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