- Eco-disposable products
In the words of the legend that is David Attenborough, “the oceans are under threat now as never before in human history”. If you watched Blue Planet II, you will have been moved by the tragic and destructive impact plastic is having on marine life. There has been a big shift since the programme aired and consumers are looking for more eco-friendly products across the board. There is now a vast array of products made of compostable paper/card, bamboo, and vegetable starch.
- Farm-branded produce
Customers want to understand how their favourite coffee shops and restaurants are supporting local companies. Purchasing from a local farmer not only reassures your customers about the way you do business, it also supports the livelihood of British farmers. However, you do have to be careful that you are purchasing from an authentic brand. Tesco recently made up farm brands to sell their products.
- Organic/natural/free-from products
Although people are looking for indulgence, they are also watching their waistlines which means there is a growing consumer interest in fresh, natural and organic products which are locally produced. Consumers want sugar-free, gluten-free and fat-free options. Offering healthier choices on your menu such as loose leaf tea, decaff coffee and sugar-free syrups will keep your more health-conscious consumers coming back.
GMOS are genetically modified organisms created in a laboratory. A growing amount of evidence is connecting GMOs with health problems, environmental damage and the violation of farmer and consumer rights. From breads and wraps to cakes, sauces and mixes, consumers are continuing to search for unadulterated food and ingredients. Organic food offers assurances that no genetic modification has occurred.
- Meat & fish alternatives
As awareness continues to grow of the dangers of meat consumption and animal cruelly, there has been a growing trend towards vegetarianism and veganism amongst consumers, particularly young people who are opting for greener eating. Meat free or plant-based alternatives are an ideal way to target these customers. Just Eat, the international delivery service, named veganism as a top consumer trend of 2018, citing that users are striving to live more healthy lifestyles.
- Loose leaf tea
Between 2015 and 2017, the tea market grew by an impressive 13.6%; a sign that our cafe culture is showing no signs of slowing down and that operators should be looking for ways to add value to their business by improving their tea offering. In fact, coffee shops are predicted to outnumber pubs by 2030 and it’s not a huge surprise considering that 20% of people are drinking more tea than they were one year ago