The most devoted of tea drinkers simply cannot fathom getting out of bed and facing a new day without a hot cup of tea to prepare them for what lies ahead. Then, of course, there’s the arriving at work brew, the mid-morning pick-me-up brew, the pre-lunch hunger-quelling brew, the lunchtime brew, the afternoon refresh brew, the I’ve finished work brew and the bedtime brew.
Tea is as much a part of daily life in the UK as breathing or sleeping. It is consumed from the moment we wake up to the moment we go to sleep. Our three staple meals, breakfast, lunch and dinner, can each be accompanied with a cup of tea, whether it’s black, fruit or herbal.
Over 150 million cups of tea are consumed out-of-home every week in the UK and with tea in such constant demand, operators should be offering a wide range of teas to suit every time of day – but it can’t just be any tea. Sales of low-grade teas are falling while sales of premium teas are increasing.
The demand for high-quality loose-leaf tea of all varieties (black, speciality, fruit and herbal) is rife across all demographics but particularly among millennials and generation z who are willing to spend more on a premium cup of tea because of the associated health benefits. Ultimately, loose leaf tea is a fantastic opportunity for operators to increase their customer base and drive revenue.
Furthermore, the growth in the popularity of afternoon tea is another lucrative opportunity for operators. You can offer a delicious range of loose-leaf teas alongside bitesize sandwiches and cakes and charge anywhere between £20 and £65 pp.
Now, we may sound biased, but we offer a delicious range of loose leaf tea. From our punchy Earl Grey to our zesty Moroccan Mint, each blend is created using high-quality and natural ingredients. As well as boasting a superior flavour to teabags, loose leaf tea is much more environmentally friendly and can support operators to reduce their carbon front.
If you would like to serve Change Tea, our Brew Boffins will be more than happy to help you get started.